6
Week
Visual Language
Today Mr.Choy talk about Visual Language in the class.
Visual language is a system of communication using visual elements.
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He had also talk about Roland Barthes. Roland Barthes was a French literary theorist, philosopher, linguist, critic, and semiotician.
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To examine the relationship between text and image, Barthes chooses to focus on compositions from advertising. In advertising, the reader can be sure that signification is always intentional.
The purpose of the advertisement is to communicate the positive qualities of the product as clearly as possible to the chosen audience.
The patriotic top hat and overall color scheme create pathos and evoke a sense of patriot sentiment. Having the man pointing out of the poster with the print “I want YOU for US army” makes the viewer feel like Uncle Sam is speaking directly to him or her. This text also creates a feeling of patriotism and responsibly to ones country. It also evokes a sense of guilt.